Studies of quantum dynamics have traditionally focused on unitary evolution, where isolated systems evolve according to the Schrödinger equation. In contrast, measurements were often treated as a secondary consideration—an unpredictable and disruptive intervention. Recent experimental progress in building programmable quantum platforms has made it possible for measurements to act as an active force in driving quantum dynamics and shaping quantum states, opening new frontiers in far-from-equilibrium many-body physics. In this talk, I will provide an overview of theoretical work exploring the interplay between unitary evolution and quantum measurements and how this interplay gives rise to new emergent phenomena, including a novel dynamical phase transition in quantum entanglement. I will then describe our recent experimental observation of the phase transition using superconducting qubits, achieved through a new protocol that circumvents the need for post-selection. I will conclude by discussing how these findings have extended our understanding of quantum many-body systems (both in and out of equilibrium), as well as their implications for the practice of quantum computing.