How well you communicate your research to the media and the public can make or break your career in astronomy. But the imperatives that drive science media can seem mysterious. What makes research projects and results newsworthy? What are the ingredients of a compelling science story? How can you help journalists get it right? When is it better to bypass the media and tell your story yourself? Two veteran science writers will pull back the curtain on the inner workings of science publications and share tips on how to convey your work compellingly without sacrificing clarity or accuracy. W. Wayt Gibbs, a contributing editor for Scientific American and editorial director at Intellectual Ventures, will dissect the anatomy of an astronomy cover feature and explain how he successfully pitched an astronomy story to the New York Times, Science, Scientific American, and other major outlets, while simultaneously exploiting social media channels. And Alan Boyle, an award-winning space journalist for MSNBC and currently aerospace and science editor at Seattle’s GeekWire tech news site, will illuminate how science news works and the challenges of writing short and fast for a general audience.